One of Australia and New Zealand’s leading fashion and lifestyle platforms The Iconic has launched a new brand platform created in partnership with Dentsu Creative and Love Media. The campaign coincides with its refreshed company purpose: ‘Creating a better way for people to shop.’

‘Got You Looking’ is more than a stand-alone marketing campaign — it is a masterbrand approach that will live at the heart of The Iconic threading everything together across the platforms ecosystem, including paid media, cx, ecomm and app touchpoints.

The creative has been deliberately crafted to draw attention, encouraging viewers to double take the image. And with 20 million visits per month, ~2,000 app downloads every day and a growing social media nearing 2 million, The Iconic is the brand that makes you look.

Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns of these brands across social media platforms like Instagram, Twitter, and Facebook. 

As per the mandate, Dentsu Creative India will leverage its client-centric approach and expertise in marketing tech consultancy to deliver a unique blend of digital strategy, creative excellence, and data-driven insights. This holistic approach not only aims to achieve the business objectives of the 4 channels but also establishes a strong connection with the target audience, marking a promising collaboration between the agency and the iconic entertainment brands.

Speaking about this partnership, Vaishali Sharma, Head of Marketing and Communications, Sony SAB, Sony Entertainment Television, & Sony MAX Movies Cluster said, "As iconic content creators at the forefront of bringing diverse themes to vast audiences, we're delighted to join hands with Dentsu Creative india to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem."

Nikhil Kumar, Managing Partner (West), Dentsu Creative India commented, "We are delighted to partner with the most respected and admired channels in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech and data. It's a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us and we are looking forward to scaling this partnership to even greater heights."

ORIGINALLY PUBLISHED ON EXCHANGE4MEDIA

Catch Ganga Chirravuri, President, Product and Development, APAC at dentsu, in conversation with Google about AI and what it means to him and dentsu.

Indonesia, steeped in a rich tapestry of diverse cultures, embraces superstitions and the paranormal as integral parts of its heritage. Horror, especially content that delves into the supernatural, is not just entertainment; it's a reflection of deeply held beliefs.

“The Horroroach” seizes upon this, transforming cultural lullabies into an unsettling auditory experience by integrating the sounds of real cockroaches. The juxtaposition of soothing, traditional melodies with the eerie rustling of cockroaches, elevates these pests to symbols of dread, deeply rooted in Indonesian culture!🪳

HONG KONG — In line with this year’s International Women’s Day theme of “Accelerate Progress,” which focuses on gender equality and women’s rights to healthier lives, Dentsu Hong Kong has unveiled the dentsuHER Content Hub. This industry-first platform holds insights into the needs and wants of the affluent women in Hong Kong who, through their resilience and endeavors, have become a powerful segment with high disposable income and spending power.

What sets HER apart?
Recent data highlights a groundbreaking shift in Hong Kong, where affluent women have surpassed men in numbers, signifying a pivotal moment in the region. This significant occurrence is part of a larger trend in Asia, where women’s wealth ranks second only to that in North America. From dynamic “Alpha Women” to devoted mothers, these women share a common quest for personal autonomy.

Every woman has a different story to tell, and by amplifying these stories, the agency hopes to bridge the gap in serving the unique needs and aspirations of the powerful affluent female audience, recognizing that when women thrive, businesses flourish.

HER story as inspiration
This innovative platform goes beyond the surface and delves deeply into the 10 key insights into the lives of affluent women, offering a comprehensive understanding of their behaviors and preferences. These insights encompass many aspects, including achieving a balance between family and career, prioritizing health and wellness, embracing technology, and engaging with social media.

Additionally, the dentsuHER portal goes beyond in understanding the intricacies of each type of “Alpha Woman,” offering an in-depth exploration of “The Six Archetypes of Affluence:” the Intuitive Explorer, the Compassionate Planner, the Dazzling Diva, the Opinionated Protector, the Visionary Leader, and the Contented Free Spirit.

Utilizing dentsuHER’s meticulous data analysis and extensive research, this transformative portal will inspire marketers to tap into new revenue growth and project an inclusive image while partnering with dentsuHER to develop relevant propositions, product designs, brand experiences to cater to align with HER needs.

Join dentsuHER on a journey of exploration to uncover HER boundless potential.

ORIGINALLY PUBLISHED ON ADOBOMAGAZINE

Dentsu India has unveiled the ‘dentsu Digital Report 2024’, which explores the evolving landscape of the Indian advertising industry. Now in its 8th edition, the report not only forecasts the industry’s growth trajectory, but also delves into emerging trends that promise to reshape the advertising landscape.

The report showcases the Indian advertising sector's resilience and vibrancy, forecasting a robust Compound Annual Growth Rate (CAGR) of 9.86%. The industry is poised to reach a staggering Rs 112,453 crore by 2025. An in-depth analysis of advertising spending patterns across key sectors, including FMCG, e-commerce, consumer durables, and automotive, reveals a significant shift. Digital media has emerged as the dominant medium, now constituting 44% of the total advertising expenditure, surpassing television.

The dentsu India Digital Report 2024 doesn’t just stop at analysing current trends; it forecasts new avenues for growth in unconventional sectors like tourism, government, and real estate. It showcases innovative strategies that captivate audiences, emphasising the pivotal role of regional and vernacular content, influencers, and user-generated content in establishing meaningful connections with consumers.

A significant focus of the report centers on the ascent of digital advertising as the primary catalyst for industry evolution. It unveils that social media, online video, and paid search are at the forefront of digital media spending. E-retail platform advertising also commands a substantial share of the digital media market. The report sheds light on the industry's adoption of programmatic buying for digital media, leveraging advanced technologies for a more efficient and effective media procurement process.

The report envisions a new era of media innovation, where the convergence of technology and human creativity yields immersive and impactful experiences. It explores emerging trends in Artificial Intelligence (AI), extended reality (XR), and sustainability, showcasing how they will reshape the industry and open new avenues for advertisers and consumers alike.

Harsha Razdan, CEO - South Asia, dentsu, said, “India’s digital revolution is more than a surge of numbers; it’s a wave of change that is sweeping across our lives, our industries, and our society. Artificial intelligence is the driving force behind this change, enabling our e-commerce market to reach $200 billion by 2026. But as we embrace this AI-powered era, we must also redefine our vision of success. It's not enough to aim for financial growth; we must also strive for social good. We must be human in the face of technology—empathetic, creative, and courageous—shaping the future of Indian advertising with transparency, accountability, and ethics. The dentsu India Digital report 2024 is not just a snapshot; it's a call to action to join us in creating a future that is ours to shape.”

Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, added here, “The dentsu India Digital report is a testament to our commitment to providing our clients with the best-in-class solutions and insights that help them navigate the dynamic and complex media landscape. We believe that digital media is not just a medium, but a mindset that drives innovation and creativity across all platforms and formats. The report showcases how digital media has become the dominant force in the industry, surpassing television and influencing other media as well. It also reveals the potential of emerging sectors, trends, and technologies that will shape the future of advertising and consumer engagement. We are confident that this report will serve as a valuable resource for advertisers, media owners, and industry stakeholders, as well as inspire them to embrace the opportunities and challenges that lie ahead.”

ORIGINALLY PUBLISHED ON ADGULLY

Dentsu Inc., takes home the coveted agency win;  
35 wins across the network including 5 Grand Prix 

Dentsu today announced it has been named Network of the Year at Spikes Asia 2024, taking home 35 awards, including Asia-Pacific Agency of the Year for Dentsu Inc. In total dentsu won five Grand Prix, four Gold, 10 Silver and 16 Bronze awards at Asia’s most prestigious award ceremony. 

 Dentsu’s award highlights included: 

→ Network of the Year (dentsu)

→ Asia-Pacific Agency of the Year (Dentsu Inc.) 
→ Three Grand Prix Awards for Industry Craft, Digital Craft

and Direct 
→ Grand Prix wins also in Media and in Entertainment for

Dentsu Inc. 
→ Additional recognition for dentsu teams across Japan, Indonesia, Australia, New Zealand, Taiwan and India 

 "We are always incredibly proud to receive accolades for our work and Spikes is particularly special," said Yasu Sasaki, Global Chief Creative Officer, dentsu. "Winning Asia-Pacific Agency of the Year for Dentsu Inc., as well as Network of the Year, is a true reflection of the depth and breadth of the amazing creative talent within our teams. We share these awards also with our clients around the region who have put their faith in dentsu to deliver impact through critical and innovative thinking. Thank you!" 

ORIGINALLY PUBLISHED ON DENTSU APAC

→ Dentsu Singapore is Integrated Marketing Agency of the Year (Gold) and Agency Team of the Year (Bronze)
→ Pankaj Nayak, Managing Director, Media, dentsu Singapore is Agency Leader of the Year (Silver)

Dentsu Singapore celebrates 21 wins at Marketing Interactive’s Agency of the Year Awards 2024 (AOTY), with 9 Gold awards, 5 Silver awards, 6 Bronze awards, culminating in its inaugural Overall Agency of the Year title.

Prakash Kamdar, CEO, Clients & Solutions, Southeast Asia, and CEO of Singapore, dentsu said, “One united team with a single-minded objective to realise the fullest potential of our industry-leading specialist capabilities through a truly borderless and integrated mindset and behaviours - our transformational roadmap in Singapore has brought us to this very moment and yet we are just getting started. We have received the industry’s nod today because we have a relentlessly driven team, visionary and leaders, budding young talents, and strong relationships with clients and partners who continue to entrust us with their growth journeys. All of whom I can’t thank enough. It is not so much a winning formula as it is a deeply rooted shared value system and culture that binds us in bringing the best craft and solutions to the market. We have grown from strength to strength and the road ahead can only get better as the best is yet to be.”

Overall, dentsu Singapore was awarded in the following categories:

🏆 Analytics Agency of the Year (Gold)
🏆 Consultant of the Year (Gold)
🏆 eCommerce Agency of the Year (Gold)
🏆 Integrated Marketing Agency of the Year (Gold)
🏆 Programmatic Agency of the Year (Gold)
🏆 MarTech Agency of the Year (Gold)
🏆 Media Agency of the Year (Gold)
🏆 Performance Marketing Agency of the Year (Gold)
🏆 Social Media Marketing of the Year (Gold)
🏆 Agency Leader of the Year (Silver) - Pankaj Nayak
🏆 Creative Agency of the Year (Silver)
🏆 Experiential Marketing Agency of the Year (Silver)
🏆 Full Service Agency of the Year (Silver)
🏆 Mobile Marketing Agency of the Year (Silver)
🏆 Search Agency of the Year (Silver)
🏆 Agency Team of the Year (Bronze)
🏆 Content Marketing Agency of the Year (Bronze)
🏆 Digital Agency of the Year (Bronze)
🏆 Rising Star - Ong Hui Yi (Bronze)
🏆 Specialist Agency of the Year (Bronze)

“Our wins showcase the strength of our industry-leading capabilities and solutions but what really powers them are our talents who make them possible every day. This can happen because we provide the nurturing grounds for our people to radically collaborate, experience, experiment, and shine as one team. We live and breathe excellence in performance and product, but mostly, we bring “human” to all our client partnerships and to each other. This is what makes us Agency of the Year. It is a dream that we have shared and the northstar that will continue to guide us”, Pankaj Nayak, Managing Director, Media, dentsu Singapore and Agency Leader of the Year (Silver), Sanchit Mendiratta, Managing Director, Merkle Singapore, and Prema Techinamurthi, Managing Director, Dentsu Creative Singapore, jointly added.

In addition to the awarded categories, dentsu Singapore was also shortlisted for:

→ Best Agency-Client Partnership: Dentsu Singapore and NCS, Carat Singapore and Mastercard
→ Best Agency Culture
→ CRM & Loyalty Marketing Agency of the Year
→ Rising Stars: Felicia Tan and Sophia Souaissi

Marketing Interactive’s Agency of the Year Awards is Singapore’s premier awards program to measure, reward, and recognise the industry’s top-performing agencies. Across dentsu Singapore, the teams previously scored 10 wins and 20 wins at the awards in 2022 and 2023 respectively. Dentsu’s CXM agency, Merkle Singapore, was Overall Agency of the Year in 2022 and 2023, while Dentsu Creative Singapore achieved its first title as Overall Event Agency of the Year at the Marketing Interactive’s Marketing Events Awards 2023.

ORIGINALLY PUBLISHED ON DENTSU APAC

Dentsu Group, Taiwan Secom, Cathay Financial Holdings, Shin Kong Mitsukoshi Department Store, 5% Design Action, and NCKU Innovation Center Collaborate with Gen Z to Create a Sustainable Future

To empower the youth with digital and sustainability skills, dentsu Group Taiwan, in collaboration with leading industry brands Taiwan Secom, Cathay Financial Holdings, Shin Kong Mitsukoshi Department Store, social enterprise 5% Design Action, and National Cheng Kung University Innovation Headquarters, hosted the "The Code : The Second New Generation Digital Citizenship Program." This year’s event attracted 533 students forming 102 teams. Over a span of two months, finalist teams presented their innovative ideas through presentations on April 14, 2024. After compelling presentations, three champion teams were announced. These teams, recognized for their creativity, will now collaborate with brands to implement their proposed sustainable solutions, truly realizing the vision of intergenerational sustainability. 

To enhance digital sustainability talent, dentsu Group established Sustainable Forest in 2022, a communications design action academy in Taiwan. By integrating social enterprises and brands, the academy empowers young students with critical thinking, innovation, integration, and sustainability skills, preparing them to be good digital citizens with correct values. It also helps them connect with the professional world early, contributing to society. Unique to this year’s event, beyond the championship prize money, participating brands committed to providing resources worth 500,000 NT dollars as a fund to actualize the winning students' creative ideas. 

The three leading brands participating in the second Sustainable Forest presented sustainability topics they aim to delve into in the future, inviting students to explore and brainstorm together. The topics are: 

• [Taiwan Secom] Focused on preserving heritage temples, partnering with the national heritage site Tainan Confucius Temple to promote cultural preservation and heritage transmission. 

• [Cathay Financial Holdings] Since 2016, promoting green real estate, driving sustainability concepts through environmental and holistic health initiatives. This year, targeting the younger generation to establish sustainability awareness, understanding, and actions in future smart buildings through the principles of "green, technology, and humanity." 

• [Shin Kong Mitsukoshi Department Store] Facing the imminent super-aged society, encouraging consumers to accumulate sustainable actions, creating a positive social cycle by giving back to the elderly. 

The "The Code : The Second New Generation Digital Citizenship" program not only demonstrates dentsu Group’s commitment to digital harmony and environmental sustainability but also emphasizes the importance of integrating creativity, digital, and media resources through industry-academia collaboration. This year’s expanded collaboration includes continuing partnerships with 5% Design Action and forming a strategic alliance with National Cheng Kung University Innovation Headquarters. Together with three leading brands, they established a sustainability communication design action academy, creating a comprehensive training system. This cross-industry-academia platform offers students valuable learning and practice opportunities through three-stage workshops, guiding them from on-site visits to brainstorming, learning to deconstruct problems, and proposing innovative solutions. It enables them to deeply understand and engage in addressing sustainable development issues. Participating brands are fully committed to nurturing the next generation of talent. The champion teams’ project execution will involve close collaboration with students, ensuring that industry-academia connections go beyond one-sided information transfer, fostering interactive exchanges that produce impactful innovative solutions. This enables students to truly participate in the sustainable challenges faced by corporate innovation transformation, enhancing their sustainability competitiveness needed for future careers.

ORIGINALLY PUBLISHED ON DENTSU TAIWAN

The Era of the Insight-to-Foresight Pivot forecasts how pivotal trends across AI, climate and others will reshape consumer behaviors in the next decade

Asia Pacific – Dentsu, a global leader in marketing and communications, proudly announces the release of its global study, Consumer Vision 2035 – ‘The Era of the Insight-to-Foresight Pivot’, in Asia Pacific. This landmark report surveys 30,000 individuals across 26 countries, including 11,000 circa participants from 10 countries in APAC, offering a comprehensive exploration of the long-term trends shaping the future of technology, culture, consumers, and brands on the pathway to 2035.

Key Findings:

→ AI Integration: A staggering 62% of APAC consumers (vs 49% globally) express a desire to have an AI clone by 2035, tasked with handling shopping, administrative, and communication tasks.
→ Outsourcing Trends: 88% of APAC consumers, the highest globally, are inclined to delegate work and personal scheduling duties to AI assistants, with several countries scoring notably above the regional average.
→ Emergence of ‘AI Gatekeepers’: The study predicts the rise of AI Gatekeepers, which consumers will rely on for recurring purchases, ad vetting, and representing them in focus groups, streamlining interactions with brands. 85% of APAC consumers would like to have an AI assistant do this by 2035, as compared to a global average of 77%. 
→ Cultural Shifts: Brands will need to become more perceptive in order to garner consumer attention in the AI-filtered and culturally reshaped reality on the horizon.
→ Relationships with AI: 70% of APAC consumers think that by 2035, relationships with AI companions can be as fulfilling and rewarding as human-to-human relationships. This was highest in India (81%) and China (78%).

As technology advancements cocoon consumers, nature will constrain them as societal conventions around growth and prosperity will be further unseated. This will create a landscape where assumptions that previously perpetuated culture and business are re-examined.

Consequently, consumers will increasingly prioritize emotional connections with brands, with 75% stating that mood significantly influences their purchase decisions. The study also shows that most consumers wish they were more impulsive and actively seek experiences that elicit visceral emotions.

Each of the forces outlined in the research carries implications for brands, but across the entire study the ability to pivot from insight to foresight emerged as the critical quality needed to anticipate and deliver on predicted emotional states, a new requirement to thrive as a business by 2035.

Dominic Powers, Chief Growth Officer, dentsu APAC, remarked, “Consumer Vision 2035 unveils the dawn of a transformative era across technology, culture, and consumer expectations. As we navigate toward an AI-filtered future, businesses must proactively adapt to meet evolving consumer needs. These insights serve as a compass for people-centered transformation, fostering long-term brand resilience and innovation.”

ORIGINALLY PUBLISHED ON DENTSU APAC